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Meissen Keramik at ISH 2025 – Premiere of the REDA Collection and Inspiring Meetings with Oskar Zieta
The ISH 2025 trade fair, held from 17th to 21st of March in Frankfurt am Main, once again became a showcase for the latest innovations in HVAC + Water. The event attracted designers, architects, and manufacturers from around the world, focusing on sustainability and smart technologies – values that perfectly align with the philosophy of Meissen Keramik.
ISH 2025: A Platform for Groundbreaking Solutions
This year's edition featured numerous premieres, inspiring panel discussions, and practical presentations dedicated to modern interior design concepts. Visitors had the opportunity to explore innovations that promote water and energy savings, along with the latest bathroom design trends.
Three Collections, One Goal: Timeless Design
The Meissen Keramik stand attracted crowds of design enthusiasts and industry experts, who had the chance to discover three unique collections:
KONTRA by Meissen Keramik
A collection based on contrasts, combining subtle details with bold accents. It includes countertop washbasins with exceptionally thin rims, freestanding bathtubs with sleek edges, heavy stone countertops, massive conglomerate shower trays, thick, safe glass walk-in enclosures, and distinctive grooved cabinet fronts. Thanks to this combination of materials and forms, the products from this collection, which at first glance seem to come from different worlds, merge to create unity and a cohesive architectural interiors.
WERTA
A modern collection with a touch of classic elegance, ideal for those who appreciate subtle finishes and functionality. WERTA is perfect for bathrooms where practical solutions ensuring comfort and a high aesthetic standard are a priority.
REDA
The collaborative concept of Meissen Keramik and Zieta Studio captivated visitors with its innovative form and meticulous attention to detail. REDA embodies the philosophy of "less is more," where every function is carefully considered, and every line gives the products a distinctive yet minimalist character.
REDA: The "Less is More" Concept in Practice
This unique project, based on the idea of design by reduction, combines simplicity of form with advanced technology. Inspired by brutalism, its geometric shapes and lack of ornamentation create a modern aesthetic. The REDA collection focuses on functionality, hygiene, and ecology:
- Touchless water outflow with temperature control, hydrophobic coating, and antibacterial glaze with silver ions ensure superior hygiene standards and exceptional user comfort.
- Antibacterial glaze and vortex flushing in the wall-hung WC bowl not only meet health and safety needs but also support environmental protection by reducing water consumption.
- Geometric, clean and straight lines without unnecessary embellishments seamlessly fit into modern interiors, blending elegance with an innovative approach to form and function.
Oskar Zieta on Stage: Inspiration and Visionary Perspective
A special highlight of the fair was the meeting with Oskar Zieta, who personally shared insights into the creation process of the REDA collection. His presentations on 18th and 19th of March drew a large audience of designers, architects, and enthusiasts of modern design. Oskar emphasised the importance of form reduction and explained how the collaboration with Meissen Keramik enabled the introduction of future-oriented bathroom solutions.
Enormous Interest and Unforgettable Impressions
We are delighted that our vision of aesthetics, combining innovation with simplicity of form, was received with such enthusiasm. Thank you for all the inspiring conversations at our stand and for your interest in our offerings.
We are already planning future events where you can explore the REDA collection and other Meissen Keramik proposals in greater detail. Follow our website and social media channels to stay updated on upcoming news.
See you at ISH 2027!